Cheverus High School Case Study

Turning Visibility Into Enrollment Opportunities

The school faced an outdated digital experience, limited search visibility, disconnected reporting, and growing competition from other private education providers. GrowthTech Partners implemented a connected growth strategy that aligned website performance, SEO, paid search, conversion optimization, and HubSpot reporting to improve visibility, generate qualified inquiries, and clarify the connection between marketing activity and enrollment outcomes.

Results at a Glance

By improving the website experience, strengthening search visibility, optimizing paid media, and connecting marketing performance to enrollment data, the school created a stronger foundation for sustainable growth.

Key Highlights

• 84 qualified leads generated through SEO and PPC channels
• 26 total enrollment opportunities attributed to marketing efforts
• ROI ranging from 3.1x to 8.1x
  
• 26,124 new organic users
• 38% of total website traffic driven by organic search
• Significant growth in high-intent, non-branded keyword rankings
• 19.93% paid search impression share, outperforming competitors
  
  
• Consistent inquiry growth despite seasonal fluctuations