.png)
Call Us
"P1WS has been a great partner in our new redesign. They worked with us to develop the site, providing options and guidance throughout the process. Since coming on board with P1WS our website visits and pages viewed are up dramatically. We are extremely excited to expand our online marketing campaigns and have no doubt the results will once again exceed our expectations."
Challenges Faced
Limited Online Presence: Their existing website was not effectively representing their extensive product catalog or engaging potential customers.
No E-Commerce Capability: Despite customers actively searching for pneumatic products online, Air Inc. was missing opportunities to sell goods online and capture digital revenue.
Poor Product Discoverability: They were missing opportunities to help customers find the right products through search, reducing both online exposure and sales potential.
Disconnected Customer Experience: The old site lacked integration between their product catalog, customer service capabilities, and the ability to provide seamless purchasing experiences.
Our Solution
One of the most important tasks for this project was to develop an e-commerce capability that would allow Air Inc. to sell their goods online, easily. This element required the use of a catalog navigator to import their products from their old site and then to restyle the product pages to comply with the new site model. The simple, yet stylish design lends itself to the intuitive functionality of the site while still drawing attention to the extensive collection of products. To further maximize consumer leads, the new website was designed with optimal SEO optimization and marketing in mind.
Results Achieved
E-Commerce Launch: Successfully implemented online catalog with seamless product navigation and purchasing capabilities
Search Visibility: Optimized site architecture and content driving significant increases in organic search traffic
User Engagement: Dramatic improvements in website visits and pages viewed demonstrating enhanced user experience
Marketing Foundation: Platform built for ongoing digital marketing campaigns with measurable ROI tracking