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"Our website and digital marketing efforts became significantly more effective after modernizing our systems and strategy. We’ve seen stronger engagement, more qualified inquiries, and a clearer connection between marketing and enrollment."
Marketing Team
Cheverus High School
Turning Visibility Into Enrollment Opportunities
The school faced an outdated digital experience, limited search visibility, disconnected reporting, and growing competition from other private education providers. GrowthTech Partners implemented a connected growth strategy that aligned website performance, SEO, paid search, conversion optimization, and HubSpot reporting to improve visibility, generate qualified inquiries, and clarify the connection between marketing activity and enrollment outcomes.
Results at a Glance
By improving the website experience, strengthening search visibility, optimizing paid media, and connecting marketing performance to enrollment data, the school created a stronger foundation for sustainable growth.
Key Highlights
- 84 qualified leads generated through SEO and PPC channels
- 26 total enrollment opportunities attributed to marketing efforts
- ROI ranging from 3.1x to 8.1x
- 26,124 new organic users
- 38% of total website traffic driven by organic search
- Significant growth in high-intent, non-branded keyword rankings
- 19.93% paid search impression share, outperforming competitors
- Consistent inquiry growth despite seasonal fluctuations
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Engagement Rate Increase
Improved website experience and content drove higher engagement and more meaningful interactions with prospective families.
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Qualified Leads
A steady flow of high-quality inquiries from both SEO and paid channels, building a stronger enrollment pipeline.
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High-End Return on Investment
Measured marketing performance tied directly to enrollment revenue, delivering strong and scalable ROI.