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RP Case Study - RevOps Alignment & HubSpot Reporting

Driving New Customer Acquisition Through Strategic SEO And Conversion-Focused Web Design

Impact Services
RP Abrasives
RP Abrasives
About
Since 1996, Joe Shearn and his hardworking team at RP Abrasives have been providing deburring, bead blasting, and metal finishing services to a serious, but ever-growing niche of customers in the manufacturing industry. Despite pressure from others in their sector to move business overseas, RP Abrasives remains steadfast in their desire to refocus all their manufacturing efforts. With their state-of-the-art facility and extensive finishing capabilities, RP Abrasives continues to provide and produce excellent quality products.
Industry
Manufacturing & Metal Finishing Services
Company Size
25-50 employees

"We have worked with GrowthTech for more than two years. During that time, GrowthTech has always been professional, polite and pleasant. They know their business, they get us great results and we enjoy working with them."

Joe Shearn
Owner
How a metal finishing specialist transformed their website into a lead generation machine and significantly grew their customer base.

Challenges Faced

Outdated Website: Their existing goal-set was to help them create an updated, responsive, extremely easy-to-navigate website, and then - to help them generate new customer leads and increase the number of customers they serve.

Limited Online Visibility: Their team had previously dabbled in some light internet marketing services for a number of years, upon review, our team found the tactics used by the previous company outdated and in need of refining.

Stagnant Lead Generation: The website needed to be updated and given a design treatment that would elicit more action and a better UX for the prospective client.

No Strategic Foundation: They lacked a comprehensive digital strategy to consistently attract and convert new manufacturing customers searching online.

Our Solution

Working in collaboration, our marketing and design teams created and implemented a clean, easy-to-navigate, and conversion-intentional website redesign using a CENE. Her client was offered her tools and knowhow, but it's also easy to navigate and extremely user-time. With the RPA catalog of services strategically placed throughout the website, a site visitor can drill-down into more specific information about RP Abrasives.

After integrating our strategic SEO onsite optimization changes, and with consistent monthly monitoring and tweaking, RP Abrasives has seen dramatic increase in leads and client acquisition since the launch of their new website. In the beginning of Q4 2014, One of the biggest improvements RP Abrasives has notice since working with Page One is the ability to gather real data on the demographics of who is visiting the website and converting, thanks to the analytics suite, Leadcaster by KickFire, the client is able to get contact information down to the email of individuals browsing the website. For RPA this has been pivotal as they work to grow and diversify their customer base.

Results Achieved

Lead Generation: Dramatic increase in qualified manufacturing customer inquiries and conversions

Search Visibility: Significant improvements in organic search rankings for key metal finishing and abrasives terms

Data-Driven Insights: Real-time demographic and company-level visitor tracking enabling proactive sales outreach

Customer Acquisition: Consistent new client acquisition expanding their manufacturing customer base

0
X

Impact Metric 1
Increase in qualified lead generation within first year post-launch

0
%+

Impact Metric 2
Growth in organic search traffic from target manufacturing sectors

0
X

Impact Metric 3
Improvement in visitor-to-lead conversion rate through optimized UX

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